Nina Just Changed the Web3 Music Industry for Everyone
Big news for all you music lovers out there. Nina has surprised us, announcing they are planning on doing things a little differently from other Web3 music platforms, through the use of a new feature that could pave the way for significant changes to the music industry as we know it.
Of course, we are talking about Nina Hubs!
Let’s dive in and see just what they are!
Up until now, Nina has appeared like all other Web3 marketplaces, offering the benefits of blockchain and NFT technology to musicians and artists. But now, the introduction of Nina Hubs will allow a whole new way of thinking about what the Web3 music industry could be.
A Hub is a scene.
A Hub is a playlist.
A Hub is a home page.
A Hub is a platform.
A Hub is a record label.
A Hub is a blog.
A Hub is an archive.
A Hub is a clubhouse.
A Hub is a record store.
A Hub is a collective.
A Hub is context.https://t.co/qChEusTeYK
— nina (@ninaprotocol) April 4, 2022
A Hub is not one thing, but plenty. A Hub will essentially act as a network, linking artists, listeners, reviewers, record labels, and other users in an interconnected and decentralized web of user relationships, shaping the entire Nina ecosystem. In other words, it is what will keep track of the permissions and relationships between curators, collaborators, and their releases.
Using a Hub, you’ll be able to publish your releases, repost and review other users’ releases, and link any collaborators you may have to your Hub. Doing so will allow you to build a network of your own, with on-chain programmatic management of royalties.
For example, imagine an independent music reviewer who works hard at finding the best new acts. This reviewer can collect all the artists they have reviewed into a playlist on their hub. When someone purchases music through the reviewer’s hub, both the reviewer and the artist will benefit. Hub creators will be able to set two types of fees for their Hubs.
Firstly, the Hub will automatically receive a publishing fee from every release published through it in perpetuity via what Nina calls their “Nina Revenue Share.” And secondly, an affiliate fee, a premium placed on top of releases reposted through one’s Hub. All Hubs will be hosted on the Nina website, but users will also have the option to use the Nina SDK, or an easy-to-setup open-source template, to host their Hub on their site. The Nina website will also map out all the relationships between Hubs, Artists, Collaborators, and Collectors.
Why is this so big?
Hubs will offer many ways for users to interact and collaborate while ensuring that everyone is treated fairly and get their cut of the revenue. We could be looking a the beginning of an age where:
- Small artists can be recognized with more ease and not neglected because extensive streaming services don’t include them in their playlists.
- Anyone can set up a record label from nothing, all from the comfort of their home, researching and promoting musicians as a full-time job, and not just for its sake.
- Venues can release recordings of acts played there, storing those recordings forever on the Permaweb.
- All artists, big or small, sound engineers, lyricists, venues, record labels, reviewers, and anyone else in the music industry can cut out the middleman and get paid what they deserve.
Hubs paint a picture of a broader vision for the decentralized Web3 music industry. Nina will begin rolling out Hubs on an invite-only basis within the coming weeks and will eventually be fully public and permissionless. For the time being, though, you can apply for your Hub here.